Now that BlackBerry has opened up a brand new pop-up store in New York at Brookfield Place, there has been a pretty interesting increase happening in regards to their advertising efforts. Several new videos have now been uploaded to the BlackBerry YouTube channel, which highlights the store location at the end of them. Plus, BlackBerry has also taken out multiple ad placements within New York including taxi cabs.

Now that BlackBerry has opened up a brand new pop-up store in New York at Brookfield Place, there has been a pretty interesting increase happening in regards to their advertising efforts. Several new videos have now been uploaded to the BlackBerry YouTube channel, which highlights the store location at the end of them. Plus, BlackBerry has also taken out multiple ad placements within New York including taxi cabs.

Really, it's all standard marketing stuff, but as we learned during BlackBerry's 2016 AGM, even BlackBerry CEO John Chen can't say that company has done great marketing, noting on the call that while BlackBerry does attempt a lot of things, they simply don't have the money to blanket the world with BlackBerry advertising.

We have done marketing mostly online, banner ads and all those stuff, starting to show up more on buses and transportation bus stops and all that. But I would say simply we don't have enough money to blanket the market and also is sustainability, you cannot just do marketing and advertising campaigns for a couple of days, and then somehow people will get that impression. So I agree with you, I'm not going to tell you that we've done great marketing, we attempt a lot of things, I don't know whether, we for example jump into a Raptors games, with the Raptors were playing the final series, where unfortunately the Raptors didn't move forward because if they moved on forward than we will have -- you will have seen that more on TV and on the nba.com or raptor.com.

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Some of the speakers, partners and panel topics have been revealed for the upcoming 2016 BlackBerry Security Summit. The event will be held on July 19 in New York City.

Some of the speakers, partners and panel topics have been revealed for the upcoming 2016 BlackBerry Security Summit. The event will be held on July 19 in New York City.

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Need a small charger to carry around that will get you charged up quickly? If so, BlackBerry’s rapid travel charger is what you will want to purchase. It is Quick Charge 2.0, so you’ll be able to get a good battery bump in a short period of time. Right now you can pick one up for $22.95.

Need a small charger to carry around that will get you charged up quickly? If so, BlackBerry's rapid travel charger is what you will want to purchase. It is Quick Charge 2.0, so you'll be able to get a good battery bump in a short period of time. Right now you can pick one up for $22.95.


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Dossier is an app primarily aimed at business users and it has just received an update. It is brought to us by Tundra Core Studios and the update mainly focuses on fixes and improvements. Dossier is a business-oriented app that lets you store contact and client information securely.

Dossier is an app primarily aimed at business users, and it has just received an update. It is brought to us by Tundra Core Studios, and the update mainly focuses on fixes and improvements. If you've not heard of Dossier before, it's a business-oriented app that lets you store contact and client information securely.

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Hub Browser is a handy app that lets you open articles from within the Hub allowing you to be a bit more productive and efficient in the way you work on your BlackBerry 10 smartphone. When you're done reading the article, just swipe back and you're back in the app you were in.

Hub Browser is a handy app that lets you open articles from within the Hub allowing you to be a bit more productive and efficient in the way you work on your BlackBerry 10 smartphone. It doesn't just work from within the Hub either, it can work via other apps too, wherever you get sent a link, you can open it via Hub Browser so you don't have to leave the app you're in. When you're done reading the article, just swipe back and you're back in the app you were in.

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The Wimbledon Championships 2016 are now underway and run all the way until July 10, 2016. If you can't take in all the action, you can at least keep track of it all using Game Set and Match for BlackBerry 10, which has now been updated for Wimbledon 2016.

The Wimbledon Championships 2016 are now underway and run all the way until July 10, 2016. If you can't take in all the action, you can at least keep track of it all using Game Set and Match for BlackBerry 10, which has been updated for Wimbledon 2016.

The Wimbledon tournament is always a huge event, year-on-year, as it involves direct participation from countries all over the world which therefore meant that there is a serious demand for an application that provides a schedule and player information – for each fixture – on the BlackBerry 10 platform. We have therefore been diligently working on this overhaul to provide a much better user experience and are also updating the fixtures regularly in order to keep users up-to-date, Says Toby Clench, of Tundra Core Studios Limited.

The full list of additions, fixes and improvements have been outlined below:

  • Added: New foursquare invocations
  • Fixed: Location tab not launching Foursquare
  • Improved: Application loading times
  • Improved: Fixture retrieving speed
  • Updated: Application for the 2016 tournament

As a special offer throughout the tournament, Game Set and Match is available at the discounted price of $0.99 and can be downloaded directly from BlackBerry World.

Learn more / Purchase Game Set and Match


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If you missed out on BerryFlow live last night, you can now catch the replay. This week, at the top of the list we dig into BlackBerry's Q1 Fiscal 2017 results, the opening of their new pop-store in New York plus, the latest BBM video calling expansions. If that's not enough, we also discuss the latest device rumors now that documents and new device specs and codenames have appeared. Finally, is the market ripe for a new BlackBerry tablet? Not everyone agrees but it's on our topic list.

If you missed out on BerryFlow live last night, you can now catch the replay. This week, the biggest topic is BlackBerry's Q1 Fiscal 2017 results, the opening of their new pop-store in New York plus, the latest BBM video calling expansions. If that's not enough, we also discuss the latest device rumors now that documents and new device specs and codenames have appeared. Finally, is the market ripe for a new BlackBerry tablet? Not everyone agrees but it's on our topic list.

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BlackBerry has announced a new partnership with Indonesia-based Emtek to help expand the consumer BBM business.

BlackBerry has announced a new partnership with Indonesia-based Emtek to help expand the consumer BBM business. The specific financial terms of the agreement were not disclosed.

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Want a case that will not only protect the back of your BlackBerry Priv but also the front? If so, BlackBerry’s leather smart flip case may be just what you have in mind. It will show you your notifications while keeping your screen safe, and right now you can pick one up for just $27.95.

Want a case that will not only protect the back of your BlackBerry Priv but also the front? If so, BlackBerry's leather smart flip case may be just what you have in mind. It will show you your notifications while keeping your screen safe, and right now you can pick one up for just $27.95.


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Michael Fisher is back in action, ladies and gentlemen! As the one and only MrMobile, he'll be bringing you his own unique take on the latest and greatest in technology.

Say hello to the one, the only, the MrMobile.

Michael Fisher is back in action, ladies and gentlemen! As the one and only MrMobile, he'll be bringing to YouTube, Snapchat, Facebook, Twitter, and Instagram his own unique take on the latest and greatest in technology.

MrMobile launched officially with the above amazing video, plus a review of the new OnePlus 3, a nerdy in-depth examination of the Star Trek Bluetooth Communicator, and a look at Tesla's EV offerings.

Give MrMobile a subscribe for even more great videos from the world of mobile technology!

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Are you accident prone and want a protective case for your BlackBerry Classic? If so, Amzer’s hybrid case may be what you have in mind. Along with providing great protection the case also has a built-in kickstand, and right now you can grab one for $4.95.

Are you accident prone and want a protective case for your BlackBerry Classic? If so, Amzer's hybrid case may be what you have in mind. Along with providing great protection the case also has a built-in kickstand, and right now you can grab one for $4.95.


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