BBM launches Ra2ej: Weird, wacky, and viral news content for Middle Eastern and North African users

BBM has been on a roll adding new content to the Discover Menu as of late and now, they announced another new addition for Middle Eastern and North African users.

BBM has been on a roll adding new content to the Discover Menu as of late and now, they announced another new addition for Middle Eastern and North African users. This time around, content channel—Ra2ej (or رائج – pronounced Ray-esh) has been added and will provide readers with 'a light-hearted mix of celebrity, entertaining and weird news, bizarre photos, funny videos and lots more.'

We've just added another content channel—Ra2ej (or رائج – pronounced Ray-esh)—to the Discover menu for Middle Eastern and North African users. It's where you'll find a light-hearted mix of celebrity, entertaining and weird news, bizarre photos, funny videos and lots more.

This is the third content channel we've launched as part of our partnership with entertainment and lifestyle content publisher 7awi. Layalina was first, offering lifestyle, fashion and celebrity content, followed by ArabsTurbo, a channel about cars and motorsports. Both channels have garnered more than a million unique users to BBM's Discover menu since they were launched over the past couple of months.

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