Consumer BBM for Android, iOS and Windows moving from data centers in Canada to Google Cloud Platform in Asia

Creative Media Works, operating as BBM Messenger, has decided to move consumer BBM for Android, iOS and Windows from BlackBerry on-premise data centers in Canada to Google Cloud Platform in Asia.

At the end of 2016, there were several reports that BlackBerry had plans to move BBM servers to Indonesia. At the time, the rumors were shot down by BlackBerry COO Marty Beard, but there may have been a slight bit of truth to rumors as it has now been announced that Creative Media Works, operating as BBM Messenger, has selected Pythian to Android, iOS and Windows consumer BBM from BlackBerry on-premise data centers in Canada to Google Cloud Platform in Asia.

We need a partner who shares our urgency, and can accommodate our needs as our business evolves in both North America and Asia. Pythian's remote work model allows us to scale up as required on short notice and even around the clock, providing the flexibility that we need, said Matthew Talbot, CEO of Creative Media Works, the company that operates and runs BBM globally.

According to the press release, the move comes to 'accommodate a significant increase in media consumption by its global users, and to improve performance across key markets', which makes sense as the platform has been expanding to a number of categories beyond its original messaging application functionality. Plus, having data centers in Canada sending data to Asia is a hindrance to performance.

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