Understanding the difference between the KEYone from Optiemus in India and the KEYone from BlackBerry Mobile, a business unit of TCL

With the cooperation of TCL, Optiemus is launching the BlackBerry KEYone in India under the BlackBerry Mobile India banner

With the cooperation of TCL, Optiemus is launching the BlackBerry KEYone in India under the BlackBerry Mobile India banner

Today, Optiemus Infracom Limited announced they are launching the BlackBerry KEYone in India and will be available as of August 8th as an Amazon India Exclusive. This is awesome news for BlackBerry fans in India, because one of the most frequently asked questions I have received this year is Will the KEYone launch in India?

For many months I wasn't sure if it actually would, for good reason. As we clarified earlier this year, there are currently three companies that BlackBerry has licensed the BlackBerry brand to for the manufacture and sale of BlackBerry Smartphones: TCL Communication, Optiemus Infracom and BB Merah Putih. Optiemus has the rights to BlackBerry in India and BB Merah Putih to Indonesia, while China-based TCL Communication is the main partner globally supporting markets including North America, Europe, the Middle East, China and Latin America.

With TCL owning the hardware design of the BlackBerry KEYone, there was no guarantee that India would get a KEYone as TCL didn't have the rights to launch it in that market. That said, the launch of the KEYone in India by Optiemus shows that BlackBerry's hardware licensee partners can work together if they choose to.

The launch of the KEYone in India by Optiemus shows that BlackBerry's hardware licensee partners can work together if they choose to

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